As a young optical design consulting company, we meet a lot of potential partners and customers, trying to create cooperation when our goal is to help and contribute our experience and knowledge to create value for our partners. We know that our approach is new and unorthodox, but we see everyone as our potential partners and not competitors. We work in cooperation with other optical designers, engineers from different fields of expertise, physicists and system engineers; fro

As a new independent company one of the tasks we faced was building a company website. We chose to do this by ourselves using WIX website building platform rather than turning to a professional, keeping in mind that most of the work is preparing the material for the website which we would have to do ourselves anyway. We figured that if we want to step-up the design level – we can turn to a professional later on. Today we want to share with you what we learned in this process.

Working for many years on Augmented Reality (AR) optical systems' development, we have gained many insights about the development process of these systems. We have continuously modified and optimized our development process by implementing these insights. However, the most significant insight, in our opinion, raised many objections in the working environment and we felt we couldn’t fully implement it in the projects we were involved in. We would like to share this insight, wh