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Writer's pictureAssaf Levy - Beeri

What’s Your Plan B? Preparing for an Uncertain Future in AR Headset Dependency

Updated: Aug 28


Why Medium-Sized Companies Should consider Developing Their Own AR Solutions?


Recently, we met a startup specializing in a cutting-edge AR application for security. Their innovative approach involves licensing their software alongside a unique hardware package, which includes four headsets from a well-known AR supplier. However, they’re facing a critical issue: the future of their chosen headset supplier is uncertain, and they’re unsure whether they can secure these headsets for the coming months. As a result, they’re scrambling to find alternatives, reaching out to various suppliers in hopes of a viable backup.

The problem is that even if they manage to secure an alternative headset, it won’t match the original in terms of field of view (FOV), resolution, form factor, comfort, cost, or battery life. This mismatch would likely require significant modifications to their software, potentially disrupting their entire project and forcing them to shift their focus.

This situation highlights a crucial lesson for medium-sized companies: relying on external AR platforms can introduce significant risks.

The uncertainty surrounding the availability and stability of third-party headsets can create major setbacks and disrupt your plans. Instead of being dependent of external suppliers, why not consider developing your own AR headset?





Mitigating Dependency Risks

One of the biggest advantages of developing an in-house AR solution is the ability to mitigate dependency on external products. By creating your own AR system, you avoid the risks associated with third-party suppliers discontinuing their products or being acquired by larger tech companies. This independence ensures that your operations remain stable and aligned with your long-term goals, even in the face of market fluctuations or changes in technology.


Customization of AR Headset for Specific Use Cases

Off-the-shelf AR products often cover a broad audience, aiming to balance price, performance, and other factors. However, medium-sized companies frequently have unique requirements that generic solutions can’t fully address. Developing your own AR headset allows for precise customization, enabling you to tailor the technology to meet the specific needs of your industry. This customization enhances performance and ensures that your AR solution remains effective and competitive.


Cost Efficiency in the Long Run

While the initial investment in developing an in-house AR solution may seem substantial, it often proves cost-effective over time. The cost of AR technology has decreased, making it more feasible for medium-sized companies to undertake such projects. Additionally, owning your technology reduces reliance on external vendors, saving you from potential costs and risks associated with product discontinuations or changes. This approach can lead to long-term savings, greater control over your technology, and the freedom to innovate.


Challenges of Relying on External Suppliers

Another critical issue with relying on external AR suppliers is their potential lack of support and responsiveness, especially for smaller customers. We've seen cases where companies needed to address regulatory requirements, like FDA approval, but received inadequate support from their AR supplier. Similarly, businesses attempting to enhance their AR systems have struggled with suppliers who failed to understand the impact on performance or provide necessary interfaces. This lack of support can severely hinder innovation and limit a company’s ability to address crucial issues, making dependency on external suppliers a significant limitation.


JOYA Team’s Expertise

At JOYA Team, we specialize in helping companies navigate the complexities of AR development. We offer expertise in creating Proof of Concepts (POC) for AR systems efficiently and cost-effectively, and we provide full-scale development tailored to your specific needs. Partnering with us allows medium-sized companies to leverage our experience and develop robust, customized AR solutions.


Democratizing AR Development

For medium-sized companies, particularly those in specialized sectors, developing an in-house AR solution is not just a strategic option — it’s essential for ensuring long-term stability, relevance, and competitiveness. By mitigating dependency risks, enabling precise customization, and achieving cost efficiency, you can future-proof your operations and thrive in the dynamic AR market.

Ready to take control of your AR future? Contact Joya Team today to learn how we can help you develop your own customized AR solutions and secure your company's success in the ever-evolving technology landscape.




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