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  • Writer's pictureAssaf Levy-Beeri

Unveiling Opportunities in the AR Market: A Comprehensive Technical Due Diligence Process

Updated: Apr 17

Introduction

In the rapidly evolving area of augmented reality, we observe a growing interest from traditional technology manufacturers and suppliers of materials and components for consumer electronics devices. These companies are increasingly seeking to enter the AR market by proposing innovative solutions to remain competitive and relevant. As the demand for AR technologies grows, companies are exploring new collaborations and acquisitions to capitalize on this trend. Recently, at Joya Team, we undertook a comprehensive technical due diligence process as part of our optical consulting services for a leading optical technology manufacturer that recognized the potential of the AR market. This company aimed to leverage partnerships with unique technology startups to enhance their offerings and secure a competitive edge. Through our technology due diligence process, we provided strategic insights, market trends, technological advancements, potential collaboration opportunities and guidance tailored to the AR optics market landscape, helping our client navigate this dynamic industry with confidence and clarity.


Market Analysis: Augmented Reality Optical Technologies

Our process began with a detailed analysis of the AR Optical technology market, including market size, market growth forecasts, key companies, and the leading optical technologies in this dynamic sector. This analysis was foundational in building a comprehensive understanding of the market landscape. It allowed us to identify potential areas for collaboration and innovation, providing valuable insights into market trends and emerging opportunities. This initial phase was important in shaping our strategic approach and guiding our client toward impactful decisions in the AR space.


Market analysis
Market analysis

Identifying Market Gaps

As part of our due diligence process, we also focused on identifying market gaps in both technological capabilities and user experience. This involved highlighting areas where current offerings in the AR market were lacking or could be improved. By identifying these gaps, we were able to highlight potential areas for innovation and collaboration with startups that possess unique optical technologies. This aspect of our analysis provided our client with valuable insights into areas where they could potentially gain a competitive edge and drive future growth in the AR market.


Future Technologies in AR

The AR market is always changing, with new technologies coming up to solve problems. In our research, we identify the main new optical technologies that could potentially change how AR works. One of these is AR waveguide technology, which uses different techniques to project images onto a clear surface. We looked at the main companies in this field and how they might work with our client.

Waveguide technology works by guiding light through a transparent waveguide through diffractive, holographic geometric, or meta surface-based technology. The waveguide is typically a thin, transparent material that allows for the creation of lightweight, compact AR displays that can be integrated into various form factors, such as glasses or helmets.


Waveguide technology offers a significant advantage in mass production, crucial for making AR devices more accessible. Unlike traditional optics, which require complex processes, waveguides can be mass-produced using semiconductor and lithography methods. These techniques are efficient and cost-effective, enabling high-volume production. Additionally, roll-to-roll and embossing methods further enhance scalability and reduce costs. The ability to mass-produce waveguides at lower costs potentially makes AR devices more affordable, driving adoption and innovation in AR technology.

Waveguide technology also offers advantages in terms of comfort. Because waveguide-based AR displays are lightweight and compact, they can be worn for extended periods without causing discomfort. This makes them ideal for use in a wide range of applications, from gaming and entertainment to healthcare and industrial training.


Promising Startups in AR

During our due diligence process, we extensively researched various startups in the AR space. We looked at their current stage of development, the patents they held, their achievements, and their funding status. Additionally, we analyzed the key individuals within these startups. Our goal was to identify startups with innovative technologies and unique capabilities that could be beneficial to our client's business. This evaluation allowed us to highlight potential partners for collaboration or acquisition, enhancing our client's strategic positioning in the AR market.


Strategic Fit for Collaboration or M&A

Based on our analysis, we identified several companies that were strategically aligned with our client's goals. These companies possessed innovative technologies and unique capabilities that could not only benefit our client's business but also gain advantages from collaborating with our client and leveraging their technology and go-to-market strategies. We sought to understand how a win-win relationship could be forged through such collaboration. Furthermore, we evaluated these companies for their potential in terms of collaboration or M&A, ensuring that any partnership would be mutually beneficial.


Strategic Fit - Happy customer
Strategic Fit - Happy customer

Conducting Technical Due Diligence Visits

To gain a deeper understanding of the most interesting companies, we conducted multiple visits to each company. These visits were important in our due diligence process, allowing us to immerse ourselves in their operations and culture. During these visits, we had the opportunity to meet with key personnel, including executives and technical experts, who provided valuable insights into the company's technology and intellectual property.

Meeting with key personnel was crucial for understanding the company's technology and intellectual property. We engaged in in-depth discussions to understand their development process, technological capabilities, and potential for collaboration with our client. These conversations helped us assess the company's strategic fit and alignment with our client's goals.


Technical meetings and visits
Technical meetings and visits

Additionally, touring the company's facilities provided us with firsthand knowledge of their operations and infrastructure. We were able to see their technology in action and understand how they leverage their facilities to innovate and produce cutting-edge solutions. This insight was crucial for evaluating their potential for collaboration with our client.

Assessing the company's intellectual property was also a key component of our due diligence process. We reviewed their patents, trademarks, and other intellectual property to gauge the strength of their technology portfolio. This analysis helped us understand their competitive position in the market and their potential for long-term success.


Overall, these visits were essential for conducting a comprehensive technical due diligence process. They allowed us to gather firsthand information, assess the company's capabilities, and make informed recommendations to our client.


AR Market Due Diligence Process Summary

In conclusion, our technical due diligence process for the technology manufacturer looking to enter the AR market provided strategic insights, market trends, technological advancements, and potential collaboration opportunities. We began with a thorough analysis of the AR market, identifying key companies and technologies. Our focus on market gaps led us to highlight areas for innovation and collaboration with startups possessing unique optical technologies.


We also identified promising future technologies, with a particular emphasis on waveguide optical technology, as a sustainable solution for AR optical technology due to the potential advantages in terms of comfort, cost, mass production, and mass adoption. Furthermore, we evaluated several startups in the AR space, considering their development status, patents, achievements, and funding.


Our differentiation lies in our expertise as optical engineers who not only develop AR optical systems but also understand market trends and challenges. This unique perspective allows us to provide valuable insights and recommendations that drive business growth and innovation. Through our due diligence process, we helped our customer to identify promising opportunities for collaboration and M&A in the AR market, ensuring they stay ahead in this ever-evolving industry.


If you are considering conducting a market survey or a technical due diligence process for an optical-based technology or a patent, you're welcome to contact us.

We will be happy to discuss your needs and explore how our optical engineering expertise can help you achieve your goals.


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